Privacy

1. Who we are

Superfein Creative Inc. (“Superfein,” “we,” “us,” or “our”) operates the website at https://superfein.design (the “Site”). Superfein Creative Inc. is a creative studio based in Vancouver, British Columbia, Canada, and is the data controller responsible for the personal information collected through this Site. You can contact us at sayhello@superfeincreative.com.

2. Information we collect

Information you provide directly

• Contact and job inquiries. When you complete a form on our Contact or Jobs pages, we collect the information you submit, which is delivered to us by email and stored in our website’s database through Contact Form 7 and Flamingo.
  • Contact form: your first and last name, email address, and the nature of your enquiry. If you choose “General Enquiry,” we also collect a subject and your message. If you choose “Book a Consultation,” we also collect your business name, current website URL, business age, and message.
  • Jobs form: your first and last name, email address, hourly/daily rate (including currency), a link to your portfolio, and any message you choose to include.
  • Both forms include an optional checkbox where you can consent to us storing your submission in our website’s database.
• Brand Workshop registration. Our Brand Workshop page embeds a registration/checkout form provided by Luma (lu.ma). When you register, Luma collects and processes your registration details (such as your name and email address) under Luma’s own Privacy Policy, and shares the registration information with us so that we can organize and deliver the workshop. Please review Luma’s privacy policy at https://lu.ma/privacy.

Information collected automatically

Usage and analytics data. We use Google Analytics (through Google Site Kit) and Microsoft Clarity to understand how visitors use the Site. These tools collect information such as your IP address, browser and device details, pages visited, time spent on pages, and interactions — including, in the case of Clarity, de-identified session recordings and heatmaps. We also use Google Search Console for aggregated search performance reporting.

Server logs. Our hosting provider, Flywheel, automatically logs technical information such as your IP address, browser type, and the pages you request, for security and operational purposes.

3. Cookies and similar technologies

Necessary / functional cookies

• Consent preference. Our cookie banner (Pressidium Cookie Consent, which integrates with the WP Consent API) stores your consent choices.
• Form and login protection. Cloudflare Turnstile protects our Contact and Jobs forms — and our administrator login, registration, and password-reset pages — from spam and abuse. Cloudflare may set necessary cookies (for example, __cf_bm) when this protection runs.
• Administrator login cookies. The Site does not offer public user accounts and comments are disabled. WordPress login cookies apply only to site administrators and are necessary for the secure administration of the Site.

Analytics cookies

• Google Analytics sets cookies such as _ga, _ga_<container-id>, _gid, and _gat.
• Microsoft Clarity sets cookies such as _clck, _clsk, CLID, MUID, ANONCHK, and SM.

Where required by law, analytics cookies are only set after you provide consent through our cookie banner. You can change or withdraw your consent at any time using the cookie settings on the Site, or by clearing cookies in your browser.

4. How we use your information

• To respond to inquiries and job applications submitted through our forms.
• To organize and deliver the Brand Workshop and communicate with registered attendees.
• To analyze and improve the Site’s performance and user experience.
• To protect the security and integrity of the Site, including spam filtering and security monitoring.
• To comply with applicable legal obligations.

5. Legal bases for processing

Where the laws of your jurisdiction apply, we process personal information on the following bases:

• Consent — for example, for non-essential analytics cookies.
• Contract — to respond to an inquiry or register you for the Brand Workshop.
• Legitimate interests — such as analyzing Site usage and keeping the Site secure.
• Legal obligation — where we must comply with the law.

6. How we share your information

We do not sell your personal information. We share information with the following service providers only as needed:

• Google LLC — Google Analytics and Google Search Console. https://policies.google.com/privacy
• Cloudflare, Inc. — Cloudflare Turnstile (spam and bot protection). https://www.cloudflare.com/privacypolicy/
• Microsoft Corporation — Microsoft Clarity (session analytics). https://privacy.microsoft.com/privacystatement
• Luma (Lu.ma) — event registration and checkout for the Brand Workshop. https://lu.ma/privacy
• Automattic (Akismet) — spam filtering for form submissions. https://automattic.com/privacy/
• Flywheel (WP Engine) — website hosting and server logs. https://wpengine.com/legal/privacy/
• Cloudinary — image delivery. https://cloudinary.com/privacy
• Adobe — Typekit/Adobe Fonts for font delivery. https://www.adobe.com/privacy/policy.html
• ShortPixel — image compression. When we manually compress images in our media library, those images may be transmitted to ShortPixel’s service for processing. https://shortpixel.com/privacy
• Sucuri — website security scanning and monitoring. https://sucuri.net/privacy/

7. International data transfers

We are based in Canada, and our Site is hosted in the United States by Flywheel. Some of the providers listed above are also located in the United States or other countries outside your own. When we transfer personal information across borders, we rely on appropriate safeguards as required by applicable law.

8. How long we keep your information

• Form submissions are retained for as long as necessary to respond to your inquiry and to maintain our business records.
• Analytics data is retained according to the settings of Google Analytics and Microsoft Clarity.
• Server logs are retained by Flywheel for operational and security purposes.

9. Your privacy rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Request deletion of your personal information, subject to legal or legitimate retention requirements.
• Withdraw consent at any time where processing is based on consent.
• Object to or restrict certain processing.
• Data portability, in applicable jurisdictions.
• Canada (PIPEDA). You may request access to or correction of your personal information, and you may withdraw consent. To exercise these rights, or to complain about our handling of your information, contact us at sayhello@superfeincreative.com or the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca).
• European Economic Area / United Kingdom (GDPR). Additional rights may apply, including erasure, restriction of processing, data portability, and the right to lodge a complaint with your local supervisory authority.
• California (CCPA/CPRA). California residents may have the right to know what personal information we collect, to request deletion, and to opt out of the “sale” or “sharing” of personal information. We do not sell personal information.

To exercise any of these rights, email sayhello@superfeincreative.com. We may need to verify your identity before responding.

10. Embedded content and third-party links

The Site embeds content from third parties (for example, the Luma registration form and Adobe Fonts). Embedded content behaves as if you had visited the third-party website directly; those third parties may collect data about you, use cookies, and apply their own privacy policies. Our Site may also contain links to external websites, which are governed by their own privacy policies.

11. Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children.

12. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “last updated” date.

13. Contact us

Superfein Creative Inc. Vancouver, British Columbia, Canada Email: sayhello@superfeincreative.com